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Yankee Candle® Europe Takes Down Under By Storm

Yankee Candle® Europe Takes Down Under By Storm

Yankee Candle® the world’s leading home fragrance manufacturer is delighted to announce that in less than one year of trading in Australia the distributor has secured over 100 retail accounts.

YC Distributors (Australia) PTY Ltd launched to the Australian gift trade at the Home and Gift Show, Melbourne in August 2010 as the official distributors of the brand in Australia.  Clive Harper, Managing Director, Yankee Candle® Europe attended the trade fair to launch the leading name in home fragrance to the Australian market.  He says: “The interest that the launch made in Melbourne was very positive from the word go and since then our distributor has made fantastic headway in the independent retail sector.”

All of the 100 retail accounts opened during this launch period are independent retailers across Australia.  Stuart Michael, director of YC Distributors says: “We recognise how important the independent retailers are to the retail market in Australia.  10 years on in the UK retail market and the independent retailers are still at the heart of the success of the Yankee Candle® brand, we will be mirroring this ratio in the Australian marketplace and I am excited and looking forward to our next year of trading.”

May also marked the launch of Yankee Candle® being presented on the popular TVSN shopping channel.  The equivalent to the UK QVC shopping channel, TSVN attracts 225,000 registered customers with over 80% being repeat purchasers. This offers Yankee Candle® the perfect platform to build awareness of the brand to a responsive audience who will seek to find the brand in stores across Australia to experience the brand first hand in addition to purchasing via the shopping channel.

For further information on Yankee Candle® distributors or product range please visit www.yankeecandle.co.uk

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